BFSI
Khul Gaya Sim Sim
Bajaj Finserv, India’s leading NBFC, was set to launch a business marketing campaign highlighting their customer portal, My Account. As a product, My Account was a platform where users could access all their financial information consolidated in one place for ease and convenience. From investments to loans, from credit health to payments—everything could be accessed simply through an OTP.
Challenge
To launch My Account and its features to new and potential users.
Our Approach
We wanted to highlight the simplicity of accessing My Account using an OTP to unlock its many benefits.
Solution
We created an animated film to tell the mysterious tale of a magical cave that opens to reveal the many treasures of My Account.
Bajaj Finserv, India’s leading NBFC, was set to launch a business marketing campaign highlighting their customer portal, My Account. As a product, My Account was a platform where users could access all their financial information consolidated in one place for ease and convenience. From investments to loans, from credit health to payments—everything could be accessed simply through an OTP.
Challenge
To launch My Account and its features to new and potential users.
Our Approach
We wanted to highlight the simplicity of accessing My Account using an OTP to unlock its many benefits.
Solution
We created an animated film to tell the mysterious tale of a magical cave that opens to reveal the many treasures of My Account.
Inspired from a classic childhood story
When it first came to the central idea of the campaign, we knew we had to create something memorable that would leave a strong recall among the audience. We chose to draw inspiration from the classic tale of “Ali Baba and the 40 Thieves”.
We visualized My Account as a cave filled with treasures that would open to the magic phrase of an OTP. Hence it seemed natural to arrive at “Khul Gaya Sim Sim” as the campaign name.
A fun animated film to drive the message
With a magical world at our disposal, we decided to execute this campaign through an animated film. We created a story following Baba’s quest to open a mysterious cave that wouldn’t open despite all his efforts. Suddenly, two youths appear and summon the magical OTP, which eventually helps them enter the cave. In this way, we brought a major campaign asset to life. By highlighting the ease of access and the wide range of features inside My Account, the film was able to communicate the product’s value and USPs both creatively and effectively.
A fun animated film to drive the message
With a magical world at our disposal, we decided to execute this campaign through an animated film. We created a story following Baba’s quest to open a mysterious cave that wouldn’t open despite all his efforts. Suddenly, two youths appear and summon the magical OTP, which eventually helps them enter the cave.
In this way, we brought a major campaign asset to life. By highlighting the ease of access and the wide range of features inside My Account, the film was able to communicate the product’s value and USPs both creatively and effectively.
Backed by engaging static posts and a robust PPC campaign
While the animated film was the launch of the product, we followed the film with a detailed sustenance phase to keep the buzz going. Based on the master creative, we followed the communication with static posts that addressed the nuances of the product. Furthermore, a brilliant PPC campaign helped reach new customers and obtain many new conversions for My Account.
Campaign Success
The universe that the campaign created for itself and the recall value it provided for its product truly stands as a testament to the creativity that fueled this important campaign for Fifth Estate.
Campaign Success
The universe that the campaign created for itself and the recall value it provided for its product truly stands as a testament to the creativity that fueled this important campaign for Fifth Estate.
