TECHNOLOGY
Revamping Intranet to boost employee engagement and productivity
Electronica Finance Ltd. (EFL) is an over three-decade-old NBFC, operating primarily in MSME finance and related sectors. Their host of unique financial solutions help growing businesses scale with ease.
Challenge
A leading NBFC offering financial services to MSMEs was aiming to increase revenue through its digital marketing efforts.
Our Approach
A data-driven decision-making approach involving continuous campaign optimization.
Solution
Relocate the budget from low-performing campaigns and initiate new campaigns that make the best use of ad platform features.
Electronica Finance Ltd. (EFL) is an over three-decade-old NBFC, operating primarily in MSME finance and related sectors. Their host of unique financial solutions help growing businesses scale with ease.
Challenge
A leading NBFC offering financial services to MSMEs was aiming to increase revenue through its digital marketing efforts.
Our Approach
A data-driven decision-making approach involving continuous campaign optimization.
Solution
Relocate the budget from low-performing campaigns and initiate new campaigns that make the best use of ad platform features.
A Year Full of Strategy
December 2023 marked a successful year of collaboration with EFL. Throughout this period, we meticulously tested various permutations and combinations of ads, demographics, and budgets to optimize lead-generation campaigns for the brand. This rigorous campaign management helped us analyze and identify campaigns that consistently outperformed others, in terms of generating high-quality leads.
It was time for a strategic intervention!
Optimized Campaigns for Better Reach
Simply put, we increased spending on high performers and decreased spending on underperformers to maximize ROI.
Further, we started new campaigns integrating Google Ads’ latest features to capitalize on emerging opportunities. We also initiated a competitive targeting strategy for digital ‘Guerrilla Marketing’.
Optimized Campaigns for Better Reach
Simply put, we increased spending on high performers and decreased spending on underperformers to maximize ROI.
Further, we started new campaigns integrating Google Ads’ latest features to capitalize on emerging opportunities. We also initiated a competitive targeting strategy for digital ‘Guerrilla Marketing’.
Campaign Success
Our data-driven approach and innovative strategies delivered tangible results and increased campaign efficiency almost immediately!
Campaign Success
Our data-driven approach and innovative strategies delivered tangible results and increased campaign efficiency almost immediately!
